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Hola • Hello • Hallo

I AM VALERIA

your Experience Strategist & Creative Technologist helping your brand and organisation transform customer engagement through intuitive digital products and immersive-interactive design

Valeria Garci-Crespo López. A woman with curly brown hair, glasses, and a septum piercing, smiling and posing with her hands on her hips. She is wearing a colorful abstract-patterned jacket, a white t-shirt, blue jeans, and layered necklaces.
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Let's get started

making the invisible tangible with you

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making the invisible tangible with you ✦

In a world where the digital and physical increasingly blur, my mission is to help you create experiences that enable your audience to connect with you through…

DIGITAL SOLUTIONS FOR NOW INNOVATION FOR THE FUTURE

  • Valeria Garci-Crespo López. A woman with curly hair sitting at a desk, using a desktop computer with a gray background on the screen, against a yellow background. UX/UI.

    Web & Communication

    Design Strategy & Stakeholder Alignment
    Digital Communication Design
    UX/UI Design for Apps & Websites

    *Bring clarity to your brand and digital presence

  • Valeria Garci-Crespo López. A woman with curly hair and glasses takes a selfie with a toy doll against a yellow background. AR.

    Augmented Reality & AI Strategy

    Immersive Brand Storytelling
    Interactive Learning Experiences
    AR Product Visualisation & Prototyping

    *Create playful, future-forward experiences your audience won’t forget.

Check out Projects

HOW WE WILL ACHIEVE YOUR GOAL?

  • A digital illustration of a yellow clock face with a purple checkmark in the center, placed against a black background.

    1. Understand

    Your goals as well as your target group needs, and analyze industry trends to shape a user-centered‍, brand-aligned and data-informed strategy

  • 3D illustration of a yellow light bulb with purple outlines and accents, emitting purple streaks of light.

    2. Conceptualize

    A visual and strategic frameworkas well as defining a scalable structure, interactions, and brand direction to guide the design process.

  • A yellow pencil with purple outline drawing a curved line, set against a black background.

    3. Design

    High-quality Websites, Apps, AR Experiences, and branded content, prioritizing technical feasibility and user accessibility.

  • A stylized 3D graphic of a yellow hand with a purple outline, holding a purple-outlined white heart, with a smaller purple-outlined white heart floating above.

    4. Deliver

    Final assets are delivered as prototypes, design libraries, website builds, AR experiences, or marketing assets, ready for ready for engineering hand-off and market launch, with optional support.

Book a call

DISCOVER MY PROJECTS

TECH FOR GOOD
DESIGN FOR CHANGE

That is my motto. I am a mission-driven designer lead and a multidisciplinary artist, passionate about bringing ideas and services into the digital realm as well as staying at the forefront of technological advancements, design, and the values shaping future generations.

Get to know me

Before you experience it yourself…

  • A man with glasses and short hair dressed in a suit and light blue shirt, smiling indoors in front of a blurred background with a painting.

    Working with Valeria during CyberBalamil was like having a UX strategist, cultural translator, and field tester all in one. She jumped in with fast Figma sketches, localized the app into Spanish, and gathered on-the-ground insights during the festival. Her input helped us understand real user behavior and refine CyberTrophy in a meaningful way. We were also genuinely inspired by the spirit of CyberBalamil and Valeria’s approach to shaping technology as a force for connection and change.

    Sergei Beliaev - CEO CyberTrophy

  • A young man with dark hair and light skin, wearing a light blue dress shirt and a dark blazer, stands against a plain white background.

    Valeria helped us lay the groundwork for TapNews, designing the brand, landing page, and user interface, allowing us to better understand how users could explore different perspectives on the news and start conversations. Her input gave the project focus and clarity from the start. We were delighted with her friendly approach. The product turned out much better than we expected. It's worth highlighting her professionalism and the good understanding she had with my project from the beginning.

    Diego Villabla - CEO TapNews

  • Trabajar con Valeria ha sido maravilloso. No solo ha sabido resolver la idea caótica para la web que quería, sino que también, durante todo el proceso de creación, me ha ayudado a enfocar y organizar mucho mejor mi emprendimiento. A nivel de diseño me sorprendió ya que, dió todo un giro a lo que tenía en mente. Por supuesto a mejor, logrando reflejar en la web toda una esencia: "profesionalidad sin aburrirte". Es una gran profesional. Se adapta a tus tiempos, te escucha y soluciona cualquier problema de forma eficaz y eficiente.

    Alba Jimenez Sanchez - Gestora Cultural & Asesora Artística

Let’s co-create the digital experiences of the future

Tell me a little bit about what would you like to bring to life…

Valeria Garci-Crespo López. A young woman with curly brown hair, glasses, and a septum piercing, smiling and talking on a cellphone. She's wearing a colorful, abstract-patterned shirt over a white T-shirt, jeans, a black belt, and layered necklaces.
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 FAQs

  • I offer creative consulting and design services at the intersection of art, technology, and purpose.
    This includes:

    • UX/UI design for websites and apps

    • Augmented Reality campaigns that turn ideas into immersive experiences

    • Story-driven branding & digital storytelling

    • Design strategy to align your mission with meaningful action

    Other of my offerings are:

    • Communication Design

    • Videography: From production to postproduction

    • Photography

    • Sound Design

    • Workshops to find the mission and values of your company

    • Conferences and talks about usage of new technologies like AI or AR

    I can offer all of this individually as well as in a package depending on your needs and goals.

  • Absolutely, I create single-page websites with a clear focus and purpose.

    Whether you're announcingsomethingnew, telling a story, or want a simpleway for people to connect with yourbusiness or idea, a landing page is a great medium that guides your visitors exactly where you want them to go.

  • That depends on the project:

    A small landing page can take 1–2 weeks.
    A full AR experience, website, or product launch might take 4–10 weeks.

    We’ll always start with a short discovery call to define scope and I’ll offer you a clear timeline and roadmap from there.

  • I work primarily on design, concept, and strategy, but I collaborate with trusted developers when a project needs implementation support.

    If you already have a team, I can integrate into your process.

  • A prototype is like a first draft of your idea, interactive enough to test, feel, and present, but not yet fully developed or launched.

    It helps you validate concepts, explore interactions, and refine your vision without investing in full development.

    Once we get the prototype right, we can turn it into a final product, or pass it on to your team for further implementation.

  • AR (Augmented Reality) adds digital layers to the real world, through your phone, tablet, or glasses.

    It’s perfect for:

    • Bringing hidden stories to life

    • Turning static images into interactive portals

    • Offering immersive product previews

    • Making learning more engaging

    I use AR to make people feel, think, and connect , not just consume. Whether you’re a museum, a brand, or an artist, it can openpowerfulnewways to communicate.

  • I work with curious, purpose-driven people.
    Most of my clients are:

    • Studios & agencies needing support on interactive projects

    • Founders & creatives launching meaningful products

    • NGOs & cultural institutions wanting to communicate their work in new ways

    • Or anyone ready to explore the space where art, tech, and nature meet.

    Not sure if that’s you? Let’s talk

  • Yes! I work remotely with clients around the world and I truly love that.

    Different time schedule? No problem! I’ll make sure it works out.

    Need me to travel to join your project and team? I can do that as well. Always happy to connect with different countries, cultures, languages, teams and ideas.

  • No problem!, we can begin with a short (free) call to connect, talk about what your ideas, and from there see how to continue.

    If you'd like to go deeper, I also offer paid discoverysessions, these are like creative maps. Together weexplore your vision,goals, and the terrain ahead. You’ll leave with clarity, ideas, and a possible plan forward, whether we end up working together or not.

  • You can always send me a message or book a quick chat.